2- Brief Definition | Ahmad Hamza

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Back-End Copywriter

Marketing Fundamentals

0- Resources
1- Introduction (0:59)
2- Course Flow & About Trainer (5:29)
3- What is Marketing? - Part 1 (9:32)
4- What is Marketing? - Part 2 (12:22)
5- Needs, Wants & Demands (4:32)
6- Maslow's Hierarchy Of Needs (3:42)
7- Types of Needs - Part 1 (9:35)
8- Type of Needs - Part 2 (2:55)
9- Type of Needs - Part 3 (9:34)
10- Type of Needs - Part 4 (5:11)
11- Demand States (7:14)
12- Simple Marketing System (3:34)
13- Core Concepts Part 1 (9:29)
14- Core Concepts Part 2 (2:40)
15- Core Concepts Part 3 (5:50)
16- Core Concepts Part 4 (11:01)
17- Inbound Marketing (8:20)
18- How to use Client's Data? (7:51)
19- Summary (3:26)
Feedback - Your Opinion makes Difference

Brief From A to Z

0- Resources
1- Introduction (2:34)
2- Brief Definition (3:31)
3- Types of Brief (3:45)
4- Make your Own Template (2:56)
5- VPV || VPS - Part 1 (6:39)
6- VPV || VPS - Part 2 (11:27)
7- VPV || VPS - Part 3 (4:51)
8- VPV || VPS - Part 4 (8:00)
9- VPV || VPS - Part 5 (3:30)
10- VPV || VPS - Part 6 (6:44)
11- VPV || VPS - Part 7 (6:02)
12- Company Profile Structure - Part 1 (4:29)
13- Company Profile Structure - Part 2 (7:09)
14- Objectives & KPIs - Part 1 (9:48)
15- Objectives & KPIs - Part 2 (3:34)
16- Fast Revision (8:25)
17- Discussion (11:12)
18- BMC - Part 1 (7:03)
19- BMC - Part 2 (8:12)
20- BMC - Part 3 (6:34)
21- Discussion (6:39)
Feedback - Your Opinion makes Difference
22- How to Write a Company Profile - Part 1 (9:32)
23- How to Write a Company Profile - Part 2 (5:42)
24- Discussion (10:58)
25- Values (8:05)
26- Segmentation - Part 1 (5:27)
27- Segmentation - Part 2 (9:56)
28- Company Values (3:50)
29- Objectives & KPIs (10:19)
30- Brief Presentation - Part 1 (6:37)
31- Brief Presentation - Part 2 (5:02)
32- Sales Objective (3:39)
33- Creative Concepts Question (7:21)
34- Company Profile by ChatGPT P1 (5:07)
35- Company Profile by ChatGPT P2 (7:16)
36- Brief Basic Elements (4:56)
37- Tips for Writing an Effective Brief (1:53)
Feedback - Your Opinion makes Difference

Audience Analysis

0- Resources
1- Introduction to Audience Definition - Part1 (5:07)
2- Audience Definition - Part2 (5:28)
3- Summary (4:27)
4- Awareness should be Targeted? (1:29)
5- Buyer Persona (4:46)
6- MasterMind Segmentation part 1 (6:24)
7- MasterMind Segmentation part 2 (8:04)
8- Audience Table (3:30)
9- Client Journey (4:27)
10- Need Recognition (4:01)
11- Market Research Part 1 (7:58)
12- Market Research Part 2 (6:08)
13- Summary of Need Recognition (8:37)
14- Information Search (7:03)
15- Evaluation of Alternatives (4:25)
16- Purchase Decision (4:28)
17- Post Purchase Behavior (6:13)
18- Funnel Summary (5:18)
Feedback - Your Opinion makes Difference
19- Summary of Mind Map (2:55)
20- Obesity surgery doctors Segmentation - Part 1 (5:53)
21- Obesity surgery doctors Segmentation - Part 2 (4:11)
22- Audience Problems (3:50)
23- Audience Table - Practicing (8:05)
24- Ideas Sheet - Part1 (6:13)
25- Ideas Sheet - Part2 (11:39)
26- Problems with Audience Analysis (4:05)
Feedback - Your Opinion makes Difference

Campaign Planning

Campaign Planning - P1 (26:26)
Campaign Planning - P2 (7:08)
Campaign Planning - P3 (18:41)
Campaign Planning - P4 (12:19)
Campaign Planning - P5 (4:02)
Campaign Planning - P6 (8:33)
Campaign Planning - P7 (10:09)
Campaign Planning - P8 (8:57)
Campaign Planning - P9 (6:05)
Campaign Planning - P10 (8:53)
Campaign Planning - P11 (17:18)
Campaign Planning - P12 (18:22)
Campaign Planning - P13 (7:01)
Resources

Ideas Into Content

1- How to Write Headlines (11:31)
2- Headlines Types (9:13)
3- Headlines Generator Tools (7:30)
4- How to write Intro (9:55)
5- How to Write Body (5:49)
6- All about CTA (8:06)
7- Last Step of Writing (3:03)
8- Social Media Content P1 (28:26)
9- Social Media Content P2 (21:39)
10- Reviewing Content P1 (13:54)
11- Reviewing Content P2 (11:19)
12- Reviewing Content P3 (8:23)
13- Reviewing Content P4 (12:43)
14- Content Structure | Templates (13:51)
15- Landing Pages & Email Content P1 (10:44)
16- Landing Pages & Email Content P2 (15:38)
17- Landing Pages & Email Content P3 (10:39)

SEO Friendly Content

1- Search Engines (11:02)
2- Keyword Research (31:50)
3- Discussion (5:58)
4- Keyword Research Metrices (8:51)
5- SEO Practicing - P1 (26:19)
6- SEO Practicing - P2 (12:37)
7- Types of Keywords (3:54)
8- Choosing the Angle of the Article - P1 (10:04)
9- Choosing the Angle of the Article - P2 (23:39)
10- How to Write an Article - P1 (5:53)
11- How to Write an Article - P2 (24:07)
12- How to Write an Article - P3 (11:23)
Product Page-P01 (12:46)
Product Page-P02 (5:22)

Analysis and Visualisation

1- Section Objectives (4:57)
2- Overview - P1 (5:05)
3- Overview - P2 (2:11)
4- Google Sheets & Charts - P1 (10:54)
5- Google Sheets & Charts - P2 (5:32)
6- Looker Studio - P1 (15:07)
7- Looker Studio - P2 (16:09)
8- Looker Studio - P3 (9:03)
9- Looker Studio - P4 (11:11)
10- Looker Studio - P5 (9:46)

Training

1- Trello (18:23)
2- Projects Brief (5:55)
3- Instructions Before Brief (1:37)
4- X Square Brief P1 (34:10)
5- X Square Brief P2 (23:40)
6- Discussion part 1 (5:25)
8- Discussion part 3 (4:54)
7- Discussion part 2 (6:06)
9- Discussion part 4 (4:39)
10- Discussion part 5 (6:03)
11- Discussion part 6 (15:00)
12- Discussion part 7 (4:59)
13- Feedack Team 1 (30:00)
14- Feedback Team 4 & Team 2 (28:00)
15- Feedback Team 5 part 1 (20:06)
16- Feedback Team 5 part 2 (4:02)
17- Feedback Team 6 (8:03)
18- Discussion with Team 1 part 1 (15:25)
19- Discussion with Team 1 part 2 (14:34)
20- Discussion with Team 1 part 3 (5:35)
21- Discussion woth Team 6 part 1 (21:21)
22- Discussion with Team 6 part 2 (18:28)
23- Discussion with Team 4 (29:14)
24- Voice .. SWOT Analysis (21:27)
25- Values Ideas .. From Where_ (20:10)
26- Team 5 after edits (6:41)
27- Brand Voice and Chat GPT (20:00)
28- Campaign Objectives (12:57)
29- Competition .. Weakness or Threat_ (5:36)
30- Team 1 Last Edits (20:18)
31- Simple but to the Point (13:02)
32- Sugar .. The Cheapest (9:27)
33- Industry Keywords (8:51)
34- Value Not Air (12:00)
35- How to write Reels_ (10:37)
36- Business Owner Posts (18:58)
37- Get back to 7P-s (16:36)
38- Team 2 Content Edits (13:48)
39- Team 4 & 6 Content Edits (10:01)
40- Dr X Brief (24:09)
41- Review Last Content Edits (4:24)
42- Noticeable progress .. Carrd (29:16)
43- Carrd Part 2 (20:12)
44- Team 1 Dr X Presentation (20:43)
45- Team 4 Colors🤦 (22:46)
46- Arabic Plan with Team 2 (22:03)
47- Team 1 Landing page & Presentation (9:38)
48- Ideas & 2 landing pages (11:22)
49- Who are U_ (17:53)
50- Value in Posts (13:10)
51- Ariel & Persil (14:22)
52- Voice is Different (10:45)
53- Team 2 Content (12:16)
54- Team 2 & 4 Content (22:54)
55- Business Maze Campaign (15:48)
56- Mr Hamza Brief (14:14)
57- Team 1 Campaign (6:56)
58- Review Reels Ideas (11:54)
59- Types of Reels Ideas (23:47)

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2- Brief Definition

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