Marketing Fundamentals
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0- Resources
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1- Introduction (0:59)
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2- Course Flow & About Trainer (5:29)
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3- What is Marketing? - Part 1 (9:32)
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4- What is Marketing? - Part 2 (12:22)
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5- Needs, Wants & Demands (4:32)
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6- Maslow's Hierarchy Of Needs (3:42)
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7- Types of Needs - Part 1 (9:35)
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8- Type of Needs - Part 2 (2:55)
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9- Type of Needs - Part 3 (9:34)
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10- Type of Needs - Part 4 (5:11)
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11- Demand States (7:14)
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12- Simple Marketing System (3:34)
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13- Core Concepts Part 1 (9:29)
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14- Core Concepts Part 2 (2:40)
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15- Core Concepts Part 3 (5:50)
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16- Core Concepts Part 4 (11:01)
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17- Inbound Marketing (8:20)
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18- How to use Client's Data? (7:51)
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19- Summary (3:26)
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Feedback - Your Opinion makes Difference
Brief From A to Z
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0- Resources
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1- Introduction (2:34)
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2- Brief Definition (3:31)
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3- Types of Brief (3:45)
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4- Make your Own Template (2:56)
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5- VPV || VPS - Part 1 (6:39)
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6- VPV || VPS - Part 2 (11:27)
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7- VPV || VPS - Part 3 (4:51)
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8- VPV || VPS - Part 4 (8:00)
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9- VPV || VPS - Part 5 (3:30)
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10- VPV || VPS - Part 6 (6:44)
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11- VPV || VPS - Part 7 (6:02)
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12- Company Profile Structure - Part 1 (4:29)
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13- Company Profile Structure - Part 2 (7:09)
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14- Objectives & KPIs - Part 1 (9:48)
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15- Objectives & KPIs - Part 2 (3:34)
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16- Fast Revision (8:25)
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17- Discussion (11:12)
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18- BMC - Part 1 (7:03)
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19- BMC - Part 2 (8:12)
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20- BMC - Part 3 (6:34)
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21- Discussion (6:39)
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Feedback - Your Opinion makes Difference
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22- How to Write a Company Profile - Part 1 (9:32)
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23- How to Write a Company Profile - Part 2 (5:42)
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24- Discussion (10:58)
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25- Values (8:05)
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26- Segmentation - Part 1 (5:27)
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27- Segmentation - Part 2 (9:56)
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28- Company Values (3:50)
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29- Objectives & KPIs (10:19)
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30- Brief Presentation - Part 1 (6:37)
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31- Brief Presentation - Part 2 (5:02)
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32- Sales Objective (3:39)
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33- Creative Concepts Question (7:21)
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34- Company Profile by ChatGPT P1 (5:07)
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35- Company Profile by ChatGPT P2 (7:16)
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36- Brief Basic Elements (4:56)
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37- Tips for Writing an Effective Brief (1:53)
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Feedback - Your Opinion makes Difference
Audience Analysis
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0- Resources
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1- Introduction to Audience Definition - Part1 (5:07)
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2- Audience Definition - Part2 (5:28)
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3- Summary (4:27)
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4- Awareness should be Targeted? (1:29)
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5- Buyer Persona (4:46)
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6- MasterMind Segmentation part 1 (6:24)
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7- MasterMind Segmentation part 2 (8:04)
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8- Audience Table (3:30)
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9- Client Journey (4:27)
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10- Need Recognition (4:01)
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11- Market Research Part 1 (7:58)
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12- Market Research Part 2 (6:08)
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13- Summary of Need Recognition (8:37)
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14- Information Search (7:03)
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15- Evaluation of Alternatives (4:25)
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16- Purchase Decision (4:28)
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17- Post Purchase Behavior (6:13)
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18- Funnel Summary (5:18)
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Feedback - Your Opinion makes Difference
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19- Summary of Mind Map (2:55)
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20- Obesity surgery doctors Segmentation - Part 1 (5:53)
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21- Obesity surgery doctors Segmentation - Part 2 (4:11)
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22- Audience Problems (3:50)
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23- Audience Table - Practicing (8:05)
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24- Ideas Sheet - Part1 (6:13)
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25- Ideas Sheet - Part2 (11:39)
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26- Problems with Audience Analysis (4:05)
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Feedback - Your Opinion makes Difference
Campaign Planning
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Campaign Planning - P1 (26:26)
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Campaign Planning - P2 (7:08)
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Campaign Planning - P3 (18:41)
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Campaign Planning - P4 (12:19)
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Campaign Planning - P5 (4:02)
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Campaign Planning - P6 (8:33)
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Campaign Planning - P7 (10:09)
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Campaign Planning - P8 (8:57)
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Campaign Planning - P9 (6:05)
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Campaign Planning - P10 (8:53)
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Campaign Planning - P11 (17:18)
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Campaign Planning - P12 (18:22)
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Campaign Planning - P13 (7:01)
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Resources
Ideas Into Content
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1- How to Write Headlines (11:31)
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2- Headlines Types (9:13)
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3- Headlines Generator Tools (7:30)
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4- How to write Intro (9:55)
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5- How to Write Body (5:49)
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6- All about CTA (8:06)
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7- Last Step of Writing (3:03)
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8- Social Media Content P1 (28:26)
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9- Social Media Content P2 (21:39)
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10- Reviewing Content P1 (13:54)
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11- Reviewing Content P2 (11:19)
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12- Reviewing Content P3 (8:23)
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13- Reviewing Content P4 (12:43)
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14- Content Structure | Templates (13:51)
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15- Landing Pages & Email Content P1 (10:44)
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16- Landing Pages & Email Content P2 (15:38)
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17- Landing Pages & Email Content P3 (10:39)
SEO Friendly Content
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1- Search Engines (11:02)
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2- Keyword Research (31:50)
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3- Discussion (5:58)
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4- Keyword Research Metrices (8:51)
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5- SEO Practicing - P1 (26:19)
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6- SEO Practicing - P2 (12:37)
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7- Types of Keywords (3:54)
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8- Choosing the Angle of the Article - P1 (10:04)
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9- Choosing the Angle of the Article - P2 (23:39)
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10- How to Write an Article - P1 (5:53)
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11- How to Write an Article - P2 (24:07)
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12- How to Write an Article - P3 (11:23)
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Product Page-P01 (12:46)
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Product Page-P02 (5:22)
Analysis and Visualisation
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1- Section Objectives (4:57)
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2- Overview - P1 (5:05)
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3- Overview - P2 (2:11)
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4- Google Sheets & Charts - P1 (10:54)
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5- Google Sheets & Charts - P2 (5:32)
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6- Looker Studio - P1 (15:07)
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7- Looker Studio - P2 (16:09)
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8- Looker Studio - P3 (9:03)
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9- Looker Studio - P4 (11:11)
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10- Looker Studio - P5 (9:46)
Training
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1- Trello (18:23)
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2- Projects Brief (5:55)
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3- Instructions Before Brief (1:37)
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4- X Square Brief P1 (34:10)
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5- X Square Brief P2 (23:40)
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6- Discussion part 1 (5:25)
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8- Discussion part 3 (4:54)
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7- Discussion part 2 (6:06)
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9- Discussion part 4 (4:39)
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10- Discussion part 5 (6:03)
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11- Discussion part 6 (15:00)
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12- Discussion part 7 (4:59)
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13- Feedack Team 1 (30:00)
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14- Feedback Team 4 & Team 2 (28:00)
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15- Feedback Team 5 part 1 (20:06)
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16- Feedback Team 5 part 2 (4:02)
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17- Feedback Team 6 (8:03)
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18- Discussion with Team 1 part 1 (15:25)
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19- Discussion with Team 1 part 2 (14:34)
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20- Discussion with Team 1 part 3 (5:35)
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21- Discussion woth Team 6 part 1 (21:21)
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22- Discussion with Team 6 part 2 (18:28)
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23- Discussion with Team 4 (29:14)
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24- Voice .. SWOT Analysis (21:27)
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25- Values Ideas .. From Where_ (20:10)
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26- Team 5 after edits (6:41)
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27- Brand Voice and Chat GPT (20:00)
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28- Campaign Objectives (12:57)
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29- Competition .. Weakness or Threat_ (5:36)
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30- Team 1 Last Edits (20:18)
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31- Simple but to the Point (13:02)
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32- Sugar .. The Cheapest (9:27)
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33- Industry Keywords (8:51)
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34- Value Not Air (12:00)
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35- How to write Reels_ (10:37)
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36- Business Owner Posts (18:58)
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37- Get back to 7P-s (16:36)
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38- Team 2 Content Edits (13:48)
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39- Team 4 & 6 Content Edits (10:01)
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40- Dr X Brief (24:09)
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41- Review Last Content Edits (4:24)
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42- Noticeable progress .. Carrd (29:16)
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43- Carrd Part 2 (20:12)
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44- Team 1 Dr X Presentation (20:43)
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45- Team 4 Colors🤦 (22:46)
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46- Arabic Plan with Team 2 (22:03)
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47- Team 1 Landing page & Presentation (9:38)
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48- Ideas & 2 landing pages (11:22)
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49- Who are U_ (17:53)
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50- Value in Posts (13:10)
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51- Ariel & Persil (14:22)
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52- Voice is Different (10:45)
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53- Team 2 Content (12:16)
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54- Team 2 & 4 Content (22:54)
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55- Business Maze Campaign (15:48)
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56- Mr Hamza Brief (14:14)
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57- Team 1 Campaign (6:56)
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58- Review Reels Ideas (11:54)
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59- Types of Reels Ideas (23:47)
